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Just Good Honest Chicken

Our Irish chicken is traceable back to the egg. We operate our own breeding farms, hatchery and work with a long established group of contracted farmers throughout Ireland to bring you chicken grown with care, to the welfare and quality standards of Bord Bia.

Our Chicken Product Range

State of the art facilities in Ballyhaunis and Lisnaskea ensure we always have a modern range of chicken products to suit all lifestyles. Our free range and barn reared fresh chicken is available whole, portioned, boneless, seasoned or stuffed from our Ballyhaunis site.

Buying Our Products

Our product range is widely available throughout Ireland in Dunnes Stores, Aldi, Lidl and Tesco supermarkets. Further afield our products are available through the Nisa and Spar networks.

Becoming a Distributor

We are always ready to welcome new means of extending our distribution network. If you would like to carry our range, or discuss opportunities in new markets please contact us in Lisnaskea or Ballyhaunis.

Welcome to Western Brand, Poultry Experts Since 1954

Western Brand Group, a Co. Mayo, Irish based company are one of the largest producers of primary chicken products in the Republic of Ireland and were established almost 50 years ago.

More about our famous chicken products

Red Tractor standards

We also work to the Red Tractor standard at our Lisnaskea site, and although we don’t farm this chicken ourselves, using Red Tractor Farm Assured raw materials gives us confirmation that our chicken has been grown in an independently audited system of quality and welfare.

Our Lisnaskea range

In Lisnaskea our range includes breaded, southern fried, battered and fully cooked ready to eat chicken. We produce catering, foodservice and retail ranges at both sites.

Where to get our frozen retail range

Our frozen retail range can be purchased through the Booker Cash & Carry network.


Introducing our new range of cooked chicken.

After a recent investment to create a high care production line we would like to announce that we have an extensive range of new chicken products available to the market.

For the retail sector we have a range of small pack products including chicken slices, strips, diced and pulled chicken. As well as the traditional roast chicken offering we produce in various flavours including Cajun, Tikka, Piri Piri and Barbecue.

Retail packs can be to own brand specifications or to the Western Brand premier range.

We produce similar products for foodservice fresh or frozen in 1kg, 5kg or 10kg bag options ideal for suppliers of sandwich/pie/soup products.

Our extensive range of coated products can be produced high care cooked offering for example breaded chicken goujons to producers of chicken wraps or half roast chickens for a retail hot bar counter.

We have recently commissioned a Grill Marking machine which will allow us to produce a range of flame grilled and bar marked products for that straight off the barbie look.